We engineered a health TV pilot against the brain, not a hunch.
A major health system wanted television content that would actually change behavior, not just inform, but most health content loses the viewer long before it can shift a habit.
The challenge
Health content usually informs but doesn’t move people. To change behavior at scale, the work has to hold attention and land emotionally, and prove it, not assume it.
What we did
We grounded the creative in behavioral research, then validated every decision, story arcs, characters, pacing, even the title, with neurometric (EEG) testing of attention, emotion, and memory. Every choice was checked against evidence, not opinion.
The outcome
A network-ready pilot, greenlit for distribution, turning health content from a marketing cost into an engagement and revenue channel, and setting a benchmark for what evidence-based health media can be.
Client cited anonymously by agreement.