3
Brands rebuilt and taken to exit
00 / SIGNAL
Listening that drives revenue.
We interview your market, build the work from what we hear, then test it and read what moved
↓ See the workBy the numbersCALIBRATION STRIP
$2.2M
Revenue from a client’s first online event, 4.4× their typical live event
2M+
YouTube subscribers scaled by content we created
<36
Months to take a money-losing brand to profitable
20+
Originals and documentaries produced for an on-demand platform we launched
73
Bilingual in-person interviews in our flagship community study
Figures drawn from delivered client engagements.
Brands we’ve worked withWork by Bloomfield’s founders
§01 · Field Study / Regional Hospital System · Community Market Research
We listened to a health system’s customers door-to-door, and found exactly where its growth was leaking.
A regional community hospital system was about to commit marketing and capital budget across new service lines with no ground-truth on how local residents actually discover, choose, and travel for care. So we went and asked them in person, in two languages.
Read the full case study →
62%
Named the system first, unprompted. More than every other hospital combined
How we listened to the customer
- 73 in-person interviews, face-to-face, not an anonymous online poll.
- Fully bilingual (46 English · 27 Spanish).
- Unaided recall first · hospitals named from memory before any options appeared.
- Behavior over opinion, quota-balanced across age, gender, and city.
What we heard
75%used Facebook in the last 7 days; “I Googled it” was the near-universal first move
99%trust word-of-mouth or Google reviews above every other source
0%chose their last new doctor from an ad. 66% came from a personal referral
55%of English-speaking residents would leave town for serious care
$2–3M revenue leak
Est. annual net revenue leaving to metro hospitals for high-acuity care.
Where attention actually is, last 7 days
Two distinct audiences, two playbooks
| Metric | English | Spanish |
|---|---|---|
| Most-trusted source | WOM 67% | Rev 78% |
| Would leave for serious care | 55% | 12% |
| Prefer to stay local | 39% | 52% |
| Listen to AM/FM radio | 39% | 19% |
| Age skew | 57% 45+ | 41% 18–29 |
Client cited anonymously by agreement. Behavioral figures drawn from the live 73-interview dataset; the $2–3M figure is an illustrative estimate.
More resultsB-SIDES 02–08
02
Country Life Natural Foods · Turnaround → Exit
A natural foods company was losing money. We rebuilt it into a profitable business, then helped it sell.
Restructured, simplified, relaunched · losing money → profitable in under 36 months, then exited.
→ View
03
Press Together · Startup → 3 Locations → Exit
We built a juice brand from nothing, scaled it to three locations, and helped the founders exit.
Brand, marketing, and fundraising · startup to three locations to exit in three years.
→ View
04
ARtv · Legacy Publisher → On-Demand Streaming Platform
A publisher had printed on paper for nearly a century. We built it a streaming service.
New brand, platform, rights, and staff · 20+ originals and documentaries produced.
→ View
05
COFFIG · Brand Overhaul → Exit
We rebuilt COFFIG’s brand from the ground up, and helped find the buyer.
New brand, channels, campaigns, and content · acquired.
→ View
06
Regional Health System · Patient Experience & QA
We walked every newly acquired clinic as a patient, then handed the system a playbook.
Adopted system-wide · patient satisfaction + revenue measurably higher 18 months later.
→ View
07
Global Events Company · Live-to-Virtual Transformation
A global live-events company wanted to go virtual. We built the engine that got them there.
$500K → $2.2M · more than 4× the revenue.
→ View
08
Major Health System · Behavioral Media & Content Design
We engineered a health TV pilot against the brain, not a hunch.
Network-ready pilot, greenlit for distribution · health content turned into a revenue channel.
→ View
Who we serve
We go deepest with health systems and large healthcare organizations: several facilities, service lines carrying their own budget, and the appetite to fund research before the creative rather than instead of it. The method travels to any brand where the decision runs on trust, and the work runs in cycles across quarters rather than one campaign at a time.
01Health Systems & Hospitals
02Multi‑Site Provider Networks
03Health Media & Patient Education
04Consumer Brands at Scale
Core servicesResearch → Creative → Performance
01
Consumer Intelligence
Focus groups, one‑on‑one interviews, surveys and fieldwork done in person. For one regional health system we sat down with 73 residents and asked them to name hospitals from memory before we offered any options. You get the dataset and the findings, not only the summary.
02
Brand & Creative Strategy
Positioning, messaging, campaigns and the finished work: sites, film, ads and content. Every piece traces back to something a person said in a room with us or a number that came out of the field. When your CEO asks why the headline reads that way, you have an answer with a figure attached.
03
Performance Intelligence
Most reporting answers one question: did the campaign work. We build the measurement so the work comes apart into its pieces, and we read which pieces moved. Message, image, spokesperson, headline, offer, emotion, format. What survives the read becomes the brief for the next round.
The modelONE LOOP, RUN CONTINUOUSLY
Most agencies keep research, creative and media in separate rooms, often in separate companies. A research firm delivers a deck, an agency makes something from it, and a media team reports on clicks a quarter later. Nobody in that chain is accountable for whether a finding survived contact with the work. We run all three, so the answer comes back to us instead of to a vendor who has already moved on.
01LISTENInterviews, focus groups and surveys with the people you want walking through your doors.
02UNDERSTANDWe separate what people say from what they do, and we plan against what they do.
03CREATEPositioning, messaging and finished work, written from the transcripts rather than a mood board.
04TESTThe work goes into the real market at real spend, structured so the results can be read.
05LEARNWe read results by attribute: headline, image, spokesperson, offer, emotion, format.
06OPTIMIZEKill what lost. Rebuild what won, one variable at a time, and put it back out.
07REPEATEvery round opens with more evidence about your market than the round before it.
Better advertising is the by‑product. What you keep is a record of how your market decides, and it gets sharper every round.
