We rebuilt COFFIG’s brand from the ground up — and helped find the buyer.
COFFIG had a product but not a position. We overhauled the brand, opened marketing channels it had never used, built the campaigns and the content to fill them, and ultimately helped the company find a buyer and exit.
The challenge
A good product with a brand that wasn’t doing it justice, and no reliable way to reach new customers. The problem wasn’t awareness of the category — it was that nothing about the brand told you why this one.
What we did
We overhauled the brand end to end, then built the marketing channels the company had never developed and the campaigns to run through them.
We produced the content to sustain those channels, so the brand had something to say after the launch — which is where most rebrands quietly die.
The outcome
The rebuilt brand and marketing engine made the company something a buyer wanted. We helped find that buyer and supported the exit.
Why it matters
A rebrand is only worth what it changes. This one is measured by the fact that someone bought the company at the end of it.
Named with permission. Work by Bloomfield’s founders. Deal terms and acquisition figures confidential.