A global live-events company wanted to go virtual. We built the engine that got them there.
They ran multi-day live events around the world and wanted to move the business online, without losing the magic that made the in-person events work.
The challenge
Moving a live-events business online isn’t a livestream. It’s a different product, a different audience behavior, and a different revenue model, and getting it wrong means torching the trust the live events had built.
What we did
We started by researching their audience, then designed the plan, and the software infrastructure, to support it, and mapped a full rollout strategy. From there we produced custom content and ad creative, and helped run their very first online event end to end.
The result
A typical in-person event earned about $500K. Their first online event drove $2.2M, more than 4× the revenue.
Client cited anonymously by agreement.